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For all womankind.

Finance. Innovation. Entrepreneurship.


Our Story

Sue Ellen Investment House is a fresh voice in targeted private equity investments, offering an agile and creative investment strategy based on a unique, first-hand experience in business entrepreneurship.

We focus on women-related industries like FemTech, Women's Health, and Wellness, targeting investors and entrepreneurs interested in and passionate about innovation and business that promotes a gender-balanced environment. 

Who We Are

Sue Ellen Investments is led by accomplished business people with more than 100 years of collective experience in entrepreneurship and innovation, international business and finance, MedTech and FemTech, life science, medical devices, pharma and technology.

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Our Vision

At Sue Ellen Investments, we aim to create a balanced and nurturing environment and a creative and supportive hub for our stakeholders, focusing on women-related innovation and business. 

Our future holds an exciting opportunity for those who support FemTech, Women’s Health and other women-related business, seek a balanced investment environment, and aim to promote women’s leadership.

About Us
The Sue Ellen
Sue Ellen Investments is supported by an exceptional group of advisors, each offering a unique perspective on our industries and on women-related business.
Ruti Alon

VC expert; former General Partner at Israel's largest VC, Pitango; founder and CEO of Medstrata Healthcare collaboration hub, board member and chairperson in numerous Life Sciences, MedTech and BioTech companies.

Ruti Alon
Henrik Dremé

Corporate Financial Advisor and Partner at Söderberg & Partners, Sweden's leading insurance and financial products firm.

Henrik Dremé
Alexandra De Wever Treschcow

Entrepreneur and senior management consultant, expert in healthcare business development, finance and operations; Leading MedTech innovation in Women's Health as CEO at Aprovix AB pioneering HPV home self-test.

Alexandra De Wever Treschcow
Gunnar Åkesson

Partner for over 15 years at the Stockholm Leadership Institute supporting, strengthening and developing business leaders; PhD from Stockholm School of Economics, focused on managing strategic challenges during turbulent change processes.

Gunnar Åkesson
Leni Ekendhal

Experienced director in the investment management industry, especially in Women's health and economics; Journalist and communicator; Co-author of "Money Honey: din ekonomiska och juridiska guide genom livet" and author of several books on pregnancy and childbirth.

Leni Ekendhal
Dr. Anne Wetter

Over 20 years of experience as specialist dermatologist, performing everything from skin surgery to aesthetic treatments; founder of Sweden's largest skin clinic, Diagnostic Center Skin; owner of the private skin and plastic surgery center, Inskinity.

Dr. Anne Wetter
Edward Basse

Business owner and entrepreneur; currently focused on investing, building, and scaling companies; a firm believer in the power of the internet to connect people, brands, institutions, and nations.

Edward Basse
Natalie Eriksson

Communicator, social media expert, and stock expert; author of the book "Women who own the stock market"; runs the Facebook group "Shares for beginners - girls" where women can share thoughts, ideas and tips for others.

Natalie Eriksson
What We Offer

Our Strategy

Sue Ellen Investments was created “for all womankind”.

We welcome investors and companies, who have a deep interest in FemTech, Women's Health, Life Science and Wellness, and have a passion for innovation and business from a gender-balanced perspective.
Investing in innovation
For women

We aim our investments towards companies specializing in Femtech, Women's Health, Life Science and Wellness, seeking those who cultivate innovation that serves women’s needs and desires.

We welcome all private equity investors - men and women - to invest in these rapidly growing industries, and nurture the future of health and well-being.

Creating financial value
By women

While offering investment opportunities to all private equity investors, we acknowledge the differences in investment and risk perception between genders.

We provide a unique investment environment for our investors, setting a well-balanced ecosystem by positively engaging and motivating female investors and entrepreneurs. 

Promoting leadership
With women

We see entrepreneurial leadership as a key factor in successful investments, thus aiming to enhance suitable leadership in our portfolio companies.

Within that scope, we devote significant sponsorship to gender-balanced and women-led businesses, aiming at enhancing and promoting opportunities for female founders and managers.


Deep Industry Knowledge

Our team offers invaluable insight into our core industries and a variety of sub-market niches.  Thanks to the depth of our experience, we can quickly identify and access key stakeholders in these markets, assess market dynamics, and drive to a deeper understanding of the specific issues that challenge our portfolio companies.

Years of Hands-on Experience

Sue Ellen Investments is led by experienced executives who "sat at the other side of the table" for many years as entrepreneurs and leaders in innovative startups and growing companies. We know what it takes to turn great ideas into profitable businesses that impact their industry and beyond. We are looking to partner with hard-working, visionary entrepreneurs and help them build great, scalable companies.

International Network

We work closely with a rich network of global business partners and investors, built through the years of our personal experience in Europe, North America, China, Japan, and the Middle East. Our network includes regions with fast-paced innovation, like Israel, Sweden and the US, with international investors from a variety of financial environments.

Why Us
Image by Hannah Busing
We offer our portfolio companies hands-on involvement in their business to ensure their – and our – long-term success.

We lend our experience to these companies as board members, in management positions, or as advisors and mentors to support them in achieving their goals.


Each investment round grants our portfolio companies with a free package of support hours, depending on the investment scope. These packages can be extended at a reduced fee for longer-term support.

We offer support in:
Global  Commercialization
IP Strategy
Legal Counselling
Brand & Marketing Strategy
Distribution & Sales
Regulatory & QA
International Business Development
Contact Us



Rindögatan 25

115 58 Stockholm


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Malin Lundberg Müller

+46 761 309 618

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